audi

Keeping it Simple: Straight Talk about Dressings for Rubber, Plastic and Vinyl

Ever roll into your local auto parts store to get some car care supplies, for example – dressings for tires, trim or your interior? With the vast array of products available, it is confusing to say the very least!

Considering your choices, combined with all slick packaging, hard to see sizes, and pretty pictures – all these products are competing for your hard earned dollars. The result is confusion of what product to buy for what application. Read the rest of this entry »

2008 Detroit Auto Show: We Translate Chinese Auto Brochures - Feature - Auto Reviews - Car and Driver

If you’ve been to the or plan to catch it before it ends, there’s a good chance you found yourself—or will find yourself—reading through product literature from one of the Chinese manufacturers present this year and trying to decipher phrases such as "In fact, the Liebao CS6 runs over beside you." If you won’t be making the show this year, here’s one more thing you missed.

Build quality has made tremendous leaps from just last year for many of the Chinese manufacturers—although the Tang Hua Book of Songs did trap one staffer in its highly toxic interior when the door handle broke in his hand—but it seems their PR departments could use additional copy-editing staff. Read the rest of this entry »

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